I write this blog for my advertising students at Loyola University Maryland.
Monday, October 18, 2010
How much does that ad cost?
It's always interesting, I think, to consider how much one 30-second television spot costs on prime-time television. Advertising Age published an article today with the cost per spot for the programs listed above. Which program is the most expensive on which to advertise? American Idol. One 30 second spot on American Idol costs more than $400k, and of course one would never just purchase one spot, as repetition is an important part of the advertising game. By the way, the $400K does not include the cost of producing the commercial, which could easily double that figure.