I write this blog for my advertising students at Loyola University Maryland.
I am very interested in attending the lecture. I'm not a huge tweeter, but my room mate is absolutely obsessed with Twitter. She tweets all the time, and follows along with all her favorite celebrities. I agree with the idea that social networking has allowed us to believe that we are becoming more friendly with celebrities. We follow their "tweets", which allows us to get a closer look into their personal life. It's refreshing to see that celebrities are just like us, with trips to the gym and grocery store. They tweet about things happening on the news, or a new sweater they just bought. These are all things that we can relate to, and, because of Twitter and Facebook, we see these similarities.
I am looking forward to this lecture because I think that the idea of using celebrities in advertising is smart. I know that in general, this strategy seems to be very successful in terms of drawing attention and selling products. But what I find to be more interesting, is why this is the case. I know we will be discussing this later on in the semester, but I already have an idea as to why this is the case based on what we have discussed in class so far. We have briefly discussed how ordinary people create imaginary social relationships with celebrities, and I believe that those "relationships" work to created loyalty beyond reason to the celebrities and the products that they promote. For example, Ashton Kutcher is in no way an expert on cameras, but people who are big fans of his may buy a Nikon camera just because it is associated with his name. The same goes for fans of Regis and Kelly, who may use TD Bank because, if TD is trusted by Regis and Kelly, then it is an acceptable place to bank.
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