Logorama won the academy award for best animated short. Anyone interested in advertising, branding or any aspect of marketing communication should see this short film. The film represents an apocalyptic vision of a world that is over-saturated with logos. The number of familiar characters and brands--there are 2500 logos represented--is simply amazing to see as the film's story unfolds. The film's producer, Nicolas Schmerkin, said in one web-site report, the film is
"not about America. It's about our modern western world. So it also applies to France and Buenos Aires, where I am from, so it's not about Americans. It's about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we're living. I'm not talking about what the logos represent. They're used for what they are."I have to warn you that the language is R-rated. But the film makes an important statement about the overly materialistic world we live in and the consequences of abundance.
