I write this blog for my advertising students at Loyola University Maryland.
Wednesday, March 24, 2010
This is Stupid
This is really stupid. I mean really really stupid. Anytime an advertiser in response to criticism of a campaign slogan has to resort to explaining what they mean by that slogan, the campaign is doomed. As Forrest Gump used to say, "Stupid is as stupid does." This is really stupid. Let me know what you think.