Tuesday, March 23, 2010
Social Media is Not a Panacea
The Consumerist so you can read some of the vitriolic comments. What’s the take away? The good news is that social media provide consumers with a direct way to communicate with the company, and in turn a company or organization can evaluate how they are doing in the public’s eye. On the other hand, consumers and other groups can band together to launch an attack on the brand. For professional communicators, the issue is how to manage all of this. As social media a relatively new for many companies and organizations, it’s important to understand fully their implications in marketing communication programs, and remember that measurement is not always in the upward direction.