Friday, November 20, 2009
Coke Ties into new Movie Avatar
here. It's interesting to see AR grow so rapidly as the AdAge article reports that it's not only Coke that's employing the tactic, but McDonalds too is joining in the virtual reality business. The article raises questions regarding whether or not consumers will quickly tire of this because it will be viewed as a gimmick. I think not, at least for some consumers. Kids who are under the age of 15 are users of virtual worlds and games moreso than older teens or young adults. So, there is a generational wave that is coming foward that not only is used to these kinds of technologies, but expects them to be there for them. Savvy marketers need to be invested in augmented and virtual reality platforms or they will be missing out on an important opportunity to engage this younger cohort. So, while you may think this stuff is lame, my guess is that younger consumers think it's cool and it will remain cool as the technology gets better and better with time.